Branding, identity, and visual systems — crafted with warmth, care, and a little bit of magic.
"Good design, like good butter, makes everything better."
— bata philosophyspencerso.design is the creative home of batakusai — a Japanese American designer who believes the best work comes from warmth, curiosity, and a touch of play.
Every project starts with listening. I care about understanding who you are, what you're building, and why it matters. From there, I craft visual identities and systems that feel as natural and satisfying as butter on warm toast.
The name batakusai is personal. It's a Japanese word I'm reclaiming — turning something meant to other into something that celebrates the in-between. That spirit of owning your identity fully? It's in every design I make.
Logos, color systems, typography, and brand guidelines. The full spread.
Web visuals, social assets, digital campaigns. Pixel-perfect and buttery smooth.
Packaging, editorial, posters, business cards. Tangible things that feel good to hold.
End-to-end visual strategy. I'll guide your brand from concept to crispy golden launch.
We hop on a call. You tell me your dreams. I listen and take lots of notes.
Moodboards, concepts, and rough directions. We find the vibe together.
I design, you give feedback, we iterate until everything is *chef's kiss*.
Final files, brand guides, everything you need. Warm and ready to go.
Got a project simmering? I'd love to hear about it. Drop me a line and let's make it happen.
Or slide into my inbox directly:
spencer@somuchlove.design